Competitive Strategy – alle Bücher

Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

sofort lieferbar

Buch

Claude Diderich
Design Thinking for Strategy

Future of Business and Finance

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to cra…

lieferbar innerhalb 2-3 Wochen

Buch

Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

lieferbar innerhalb 2-3 Wochen

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

W. Chan Kim, Renée Mauborgne
Blue Ocean Strategy, Enhanced Edition

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million …

lieferbar ab 18.8.2026.

Buch

Eddy S. F. Yeung, Kai Quek
Deescalating a Trade War

Elements in International Relations

Reciprocation is central to conflict deescalation. How a country reciprocates-and how its domestic public and international rival respond to its reciprocation-can play an important role in shaping the tra…

lieferbar ab 31.8.2026.

Buch

Eddy S. F. Yeung, Kai Quek
Deescalating a Trade War

Elements in International Relations

Reciprocation is central to conflict deescalation. How a country reciprocates-and how its domestic public and international rival respond to its reciprocation-can play an important role in shaping the tra…

lieferbar ab 31.8.2026.

Buch

Richard J. Cook, Maximilian Ohle, Zhaoying Han
Asia-Pacific Secondary States as Kingmakers

Focusing on the Asia-Pacific region, Cook, Ohle and Han investigate the escalating strategic competition between China and the US. They explore the dynamics of key regional secondary states caught in the …

lieferbar ab 27.8.2026.

Buch

Jean Tirole, Josh Lerner
Rethinking Innovation

How corporations have increasingly embraced the sharing of knowledge as a competitive strategyInnovation is more important than ever, yet breakthroughs are becoming harder to achieve. Modern technologies,…

lieferbar ab 8.12.2026.

Buch

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